A common problem marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand. A white paper topic that focuses on establishing a sprint process can use a race track theme instead. Speaking directly to your readers can grab their attention. When you ask a question, they may actually want to read your white paper. At first glance, your readers should have an idea of what the white paper will contain. Use a photo that reflects the subject of your white paper or create a visual with different icons. In the following white paper examples, the designers used a table to organize the key points and information for each main section: Photos are used to link the information in your white paper to your reader. Using a photo on the cover also tells the reader what to expect on the pages. An easy way to draw attention to important points is to place an icon next to the text. Examples of a government white paper like the one below are text-heavy. But icons help draw attention to each section heading and divide the text.
In this guide, you`ll learn how to create and write white papers that engage readers, impress customers, and generate leads. No expensive agency, complicated software or design experience required. CTAs are a great way to guide people through the sales pipeline, from your whitepaper to a landing page or blog post. This modern professional white paper template uses both real product images and authentic photos to give it a visual touch: pictograms are also a creative and effective way to visualize statistical data. Learn how pictograms are used in technology white paper examples such as the following. They serve as visual aids to present important statistics and changes related to the information technology sector. White papers tend to put a lot of information on their pages. But in reality, many people will not take the time to read the entire cover of the paper. White papers are used to present expert information that your organization has access to, typically in the marketplace and your business. Because of its versatility, it is a very useful tool in many marketing strategies, especially when created with an online brochure builder that offers many useful features such as statistics or lead generation forms.
Making your page numbers easy to read will be appreciated by your readers who are trying to find a specific topic in your white paper. In this sample white paper, a simple question presents the reader with what the report will cover. The designers even printed it in bold, so it was the first thing readers saw! Typically, white papers are about 3 to 20 pages long. But some white papers can be longer. A white paper should be long enough to cover the concept or problem in question. Since this usually includes case studies or new research, as well as explanations and analysis, a good rule of thumb is to write white papers to provide enough evidence to support your claims. Review the page numbers in this policy white paper template: You can create a functional table of contents by adding links to individual chapters and sections. This will help your readers navigate through the content of the white paper. Templates for white papers in the business world serve as a record of the company`s expertise in their field. These documents are intended for an audience outside your organization. This makes it a valuable tool for attracting readers to your business by giving them the best knowledge about the industry.
It`s so easy to experiment with white paper backgrounds, so don`t be afraid to try different options. With Venngage, you can change the background of your white paper in 1 click: government organizations write white papers to define guidelines before proposing new bills and laws. A white paper is a good tool for gathering public input before implementing far-reaching policy changes. Publuu allows you to publish content online, so the great content you write will also have a great presentation. Use one of the templates above and start your research today! These white paper templates contain important content and are compatible with Adobe InDesign and MS Word. Pro tip: Not sure which model is right for your use case? Venngage has a huge catalog of 500+ professional and attractive templates that you can customize today. No more boring Word documents or endless struggle with expensive design tools. Browse our white paper templates. When designing your white paper pages, put on your storytelling hat. Consider: What kind of process should my report have? Where can I use visuals to highlight specific points? Where can I illustrate an idea? The main purpose of your white paper should be to inform readers. But you also want to find a balance between informative and entertaining. When designing your white paper, it`s important to keep your readers in mind.
Don`t just think about what they want to read, but how they want to read it. A simple design trick to make your whitepaper more engaging is to use a creative background. You can opt for a simple background pattern to add visual impact to the layout of your white paper, or even try a trendy gradient. Visual headers are also a great way to split text boxes while visuals are always used for a purpose (yay for a focused design!). You can create your own illustrations using icons – they can create fun and original titles, like in examples of technical white papers in the workplace. Creating a white paper requires a significant amount of research and access to data. Therefore, the white paper template should be clear and understandable and if you base it on a simple document design, you will surely create a good white paper format. Unlike one-page reports, where you have to fit a lot of information into a small space, white papers offer more freedom in disseminating information. This allows you to create page designs with a lot of white space.